Sheila
 DIGITAL STRATEGIST
Leadership is a servant's role.
To lead, one must stand behind.
LAOZI 老子
Oh, hello~!
 

As I walked away from the Xbox One launch party on my birthday, I realized that with each passing year I learn a little more about who I am – and as it turns out, I am someone who enjoys dying arts. The more antiquated something is, the more I love it. I invested in a concert harp and lessons the way most invest in a luxury car. I took ballet for three decades and my body has been forever changed. I drag friends to opera performances, I stay at grand dame hotels, I watch old movies, and I replay old games.

Yet, despite all of my personal tastes being stuck in a rose-coloured version of the past, a part of me is always excited by emerging technology and everything new that comes with it. New ways to build things, faster ways to access information, easier ways to play games, and most importantly, the world becoming a more connected place.

This constant state of change brings setbacks when it is time to adapt, but challenges always propel me forward. Learning is pain, whether it's injuring myself during boxing or spending late nights coding.

There is a stubbornness about me that can never bear to be intimidated by others. I grew up being told that my time spent programming on computers was a waste and that the industry would never amount to anything. I never built my worth on the praise of others, which is why I am always humbled by recognition and acceptance for what I do.

Now I look forward to learning more as I get antiquated myself. I suppose I should check in again during the next game generation's launch...

 
Sheila Knight, Digital Strategist
About me

Dancer & Harpist

Ashley, one of my bridesmaids and fellow ballerinas took this photo of me playing ‘Angelus’ after my wedding.

1980

Since the age of three I've enjoyed Ballet and since highschool I've enjoyed Ballroom dancing. My husband and I love to waltz; we choreographed our own wedding dance, much to our guests' astonishiment.

After a chance meeting with two talented musicians on the VIA1 train from Toronto to Vancouver, I took up the harp. With private tutelage from RCM, I hope to become a harp teacher or therapist, I'm good at putting people to sleep.

Gamer & Editor

Photographers Sai-kit and Henry transformed me into a “walking screenshot” of Tetsuya Nomura's Final Fantasy characters.

1990

My childhood was spent playing Japanese games on every console, including the PC Engine and NEO*GEO cart. My highschool years are a misty memory of wearing a kilt while playing arcade fighting games, survival horror, and JRPGs.

Gaming and writing GameFAQs lead me to begin contributing reviews to The Globe and Mail and appearing on TV shows. I eventually became an editor for content on properties such as IGN, YTV and SPACE channel.

Designer & Developer

One of my recent redesigns was to celebrate the re-release of Final Fantasy X in HD.

2000

I originally studied to be a 3D game programmer but destiny took over in the form of programming for digital. Since the nineties I've designed, developed, and produced hundreds of digital projects and applications in varying scales.

I eventually found my place as a Producer, finding joy in enabling teams to over-deliver on projects while expanding their family of skills. I now keep my design and development skills sharp by offering my time on a voluntary basis.

Leader & Motivator

I use the whitespace on my home office wall and peachy pink Post-it notes to brainstorm the build for projects such as this page.

2010

In recent years I've found happiness as a leader. The joy I feel in enabling others to grow comes from witnessing the postive impact they leave on others.

I value creating teams that are diverse, open, and empowered to be strong collaborators wherever they go. I'm honoured to journey together with them towards becoming mindful people with purpose.

Recent roles
 
Senior Manager, Digital Strategy & Ops

salesforce.com – CLOUD COMPUTING

Leading a team across Canada and Latin America to develop strategies and deliver projects that are aligned to business goals. A #dreamjob helping businesses sell, service, market, and succeed.
Salesforce All Clouds Adobe Experience Manager Open CMS GoogleApps Eloqua HTML5 CSS3 JS JQUERY Keynote Sublime Adobe CS MS Suite for Mac Smartsheet Omniture Site Catalyst Omniture Discover Analytics Wave Google Analytics Test&Target BrightEdge Outbrain Taboola Radian6 TypePad SocialStudio Vidyard InvisionApp Sketch CageApp
2014 – present
 
 
Digital Producer

TRAFFIKGroup – ADVERTISING AGENCY

Developing and leading digital team content and related marketing production for clients such as Diageo, 3M, Microsoft and Xbox. Continually striving to push the boundaries of the digital realm.
Scrum NEO Marco Polo BaseCamp GitHub Google Apps Smartsheet HTML5 CSS3 LESS JS JQUERY PHP MySQL Flash Adobe CS Sketch MS Suite Sublime WordPress CQ5 MailChimp Constant Contact SQL Workbench Omniture MS BI Tools SAP BO Google Analytics DoubleClick Radian6 Buzzlogic Buddy Media Thismoment
2013 – 2014
 
 
Production Specialist

Indigo Books & Music – RETAIL CHAIN

Leading the execution of marketing projects by managing activities to meet scope, schedule, budget, and quality commitments as well as identifying and managing issues or risks.
Agile JIRA Google Apps ProWorkflow GitHub HTML5 CSS3 JS JQUERY JSON Responsive Frameworks .NET Adobe CS MS Suite Sublime Ektron Thindata Responsys MailChimp Visual Studio Custom CMS Omniture
2010 – 2013
 
 
Web Producer

Sweetspot.ca – STARTUP

Growing the development team members' skillsets and overseeing the attainment of multiple production objectives while ensuring high levels of motivation from team members.
Agile BaseCamp Google Apps SVN HTML5 CSS3 JS PHP MySQL ASP .NET Adobe CS MS Suite CheetahMail ExactTarget Visual Studio Custom CMS Joomla Putty SQL Workbench Google Analytics DoubleClick comScore
2008 – 2010
 
 
Content Co-ordinator

CTV BellGlobeMedia – BROADCAST

Writing, editing and posting online content for several television channels with a focus on SPACE, BRAVO and STAR. Responsibilities included community management and microsite development.
Adobe CS MS Suite HTML CSS Flash Final Cut Pro AVID RedDot Custom CMS Lyris Test Track Pro Fogbugz Omniture
2006 – 2007
 
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